A recent study of over 1,000 churches across the United States who had recently completed capital campaigns revealed that seemingly subtle differences in the ways various churches approached their campaigns yielded startling and significantly different campaign results. The study was conducted in June-July 2010 by Volkart May & Associates, a Minneapolis-St. Paul, Minnesota based marketing and market research firm.
Most will agree that a Readiness Assessment / Feasibility Study is one of the important first steps in assuring a successful Capital Stewardship Program.
The benefits of a Readiness Assessment are numerous. Your church receives valuable feedback on the plan before you start a campaign and solicit pledges.
Members of your congregation or parish are engaged in a thoughtful evaluation of the needs for a proposed Capital Stewardship Campaign. It creates an opportunity to test the leadership of your church to assure unanimity.
The Readiness Assessment also creates an opportunity to take the case to the people in a clear and concise manner.
The current economy has shut down many a builder's dream. But imagine this -- a church construction firm that's doubling its business.
It's hard to imagine that a church construction firm could grow in these tough economic times. But that's exactly what Church Development Services has done. Last year, it did $4 million worth of work. This year, they expect $7 million.
During feasibility studies, a number of things surface and are set into motion. For example, the congregation's thoughts regarding the presented vision are heard.
As a result, some of the presented plans might be tweaked. Others may be left behind.
In addition, church participants are challenged to begin thinking about sacrificing additional resources of time, talents, and money to assist with a potential capital stewardship campaign. Some church members are enthusiastic and excited about giving more.
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